Glass packaging: the key to connecting with Millennial beauty consumers?
glassglobal Community
glassglobal
, FEVESustainability sells – and has the potential to sell big.
Sustainability sells – and has the potential to sell big. That’s the message Friends of Glass want you to take away from a recent consumer survey which found that 9 in 10 millennials have become more conscious of their own environmental impact in the last year, and 69% see glass flaconnage packaging as the answer to sustainable beauty and perfumery. With the next generation making purchasing decisions based on their environmental credentials, how can fragrance and cosmetics producers appeal to millennials? What packaging can help them get there?
Hear from Michael Delle Selve, Senior Communications Manager for FEVE, the European Container Glass Federation, and Thierry Meerschaert, Business Director at InSites Consulting on how a new digital campaign is aiming to transform the perception of glass flaconnage packaging among consumers. Come along and hear the results for yourself.
Les informations publiées sur notre portail sont soumises au droit d´auteur et appartiennent à la société en question resp. à la source des nouvelles. Tous les droits sont réservés expressément. N´importe quel utilisateur qui accède à un tel matériel peut faire ainsi seulement pour sa propre utilisation personnelle, et l´usage d´un tel matériel est au risque unique de l´utilisateur. La redistribution ou toute autre exploitation commerciale d´un tel matériel de nouvelles est expressément interdite. Là où un tel matériel de nouvelles est fourni par un tiers, chaque utilisateur accepte d´observer et être lié par les limites spécifiques de l´utilisation s´appliquant à un tel matériel de nouvelles. Glass Global ne représente ou n´approuve pas l´exactitude ou la fiabilité d´aucune des informations citées dans les nouvelles ou pages externes auxquelles on se réfère ici.
Should the content or the design of these sites violate third parties rights or legal prescriptions, we kindly ask you to send us a respective message without invoice or cost. We guarantee that passages where the claim is considered as justified will be removed immediately, without any necessity to involve any lawyer into this issue. We will reject any claim caused by submission of a honorary note in this regard without any prior contact and confirmation of the issueby us and we reserve the right ssue counter claim ourselves because of violation of aforesaid conditions.
Updated worldwide glass market study 2024 available now for flat, container glass and tableware
We have updated our international
studies on flat glass, container glass and tableware for 2024.
This unique software provides a global overview about glass producers and
technical details. Easy to use and clear tables summarize information
and data about glass makers such as:
Glass types: flat glass, container glass, tableware,
production capacities in regions and countries,
number of furnaces, furnace types, year of construction,
glass types and sub-types, products,
project information, special news and downloads.
Further databases supplying demoscopic data and import and export data
complete the market survey. Based on these data, prepare individual
country profiles with information about local production capacities,
local market sizes and expected demand in the future.
