Glass Industry News

Verallia is revolutionizing the timeless Bordelaise bottle introducing one of the most disruptive bottles in the market: the BORDELAISE AIR 300G

, Verallia

As the leading European and the third-largest global producer of glass packaging for beverages and food products, Verallia has designed one of the lightest Bordelaise bottles ever while still preserving the iconic aesthetic contours that have defined the classic Bordelaise bottle for generations. This achievement represents a significant design revolution, positioning Verallia at the forefront of innovative and sustainable breakthroughs.

SHARE

AN AESTHETIC CHALLENGE MET IN THE R&D OF THIS EXTRA-LIGHT BOTTLE

With a remarkable weight of just 300 grams, this ground-breaking innovation reflects Verallia’s commitment to its purpose of “Reimagining glass for a sustainable future.” Most impressively, this has been achieved without compromising the aesthetics, which are a hallmark of the Bordelaise Air 300G.

Corinne Payen, R&D Director, explains, “This project has been a significant challenge. Our journey involved pioneering modelling tools to anticipate the mechanical resistance of the bottle, encompassing factors such as impact resilience or vertical load endurance. These modelling tools also provided insights into optimizing the precise distribution of glass, considering blank mould design and shaping parameters. However, the innovation doesn’t stop there. Another crucial phase in this challenging journey involves mastering the industrial process, incorporating stringent controls to ensure the glass quality during every phase of production.”

The continuous reduction in bottle weight is a significant strategic challenge for winemakers as they strive to meet their CO2 emission reduction commitments.

A testimonial from one of Verallia France’s customers, Laurent GUILLOT, Grand Bourry CEO, rightly emphasizes this change in the industry: “The Bordelaise Air 300G is a true innovation and a manufacturing marvel. This bottle has successfully combined aesthetics and environmental aspects while maintaining similar strength to heavier bottles. In terms of aesthetics, it is truly very close to an Ecova Bordelaise bottle and is hardly distinguishable for the consumer. In terms of the environmental aspect, with its 25% reduction in weight, it reduces transport costs between the Verallia factory and our bottling lines. But most importantly, concerning finished products, it allows for optimization of container loads for large-scale exports and truck shipments to European countries, which provides a significant advantage to our customers. In conclusion, Verallia has successfully achieved its CO2 reduction goal. Bravo!”

Alessandro Bocchio, Vice-President of Marketing at Verallia, states, “The Bordelaise Air 300G is the combination of tradition, innovation, expertise, and reflects our purpose “Re-imagine glass for a sustainable future”. The entire industry can now access a traditional Bordelaise bottle weighing a mere 300 grams with great aesthetics. It’s finally here.”

The Bordelaise Air 300G has already been produced in Europe and will be manufactured in 2024 in the LATAM region. This bottle is available in three distinct glass colors: antique green, green, and flint. Additionally, it can be supplied with either cork or BVS closures.

Bordelaise Air 300G, get the most with the least.

, © Verallia

Les informations publiées sur notre portail sont soumises au droit d´auteur et appartiennent à la société en question resp. à la source des nouvelles. Tous les droits sont réservés expressément. N´importe quel utilisateur qui accède à un tel matériel peut faire ainsi seulement pour sa propre utilisation personnelle, et l´usage d´un tel matériel est au risque unique de l´utilisateur. La redistribution ou toute autre exploitation commerciale d´un tel matériel de nouvelles est expressément interdite. Là où un tel matériel de nouvelles est fourni par un tiers, chaque utilisateur accepte d´observer et être lié par les limites spécifiques de l´utilisation s´appliquant à un tel matériel de nouvelles. Glass Global ne représente ou n´approuve pas l´exactitude ou la fiabilité d´aucune des informations citées dans les nouvelles ou pages externes auxquelles on se réfère ici.

Should the content or the design of these sites violate third parties rights or legal prescriptions, we kindly ask you to send us a respective message without invoice or cost. We guarantee that passages where the claim is considered as justified will be removed immediately, without any necessity to involve any lawyer into this issue. We will reject any claim caused by submission of a honorary note in this regard without any prior contact and confirmation of the issueby us and we reserve the right ssue counter claim ourselves because of violation of aforesaid conditions.



Info Grid

Glass studies

Updated worldwide glass study 2024

plants.glassglobal.com

Updated hollow glass study 2024

Request more information

Updated float glass study 2024

Request more information

Further glass market studies

Request more information

Portrait de la société



Updated worldwide glass market study 2024 available now for flat, container glass and tableware

We have updated our international studies on flat glass, container glass and tableware for 2024.

This unique software provides a global overview about glass producers and technical details. Easy to use and clear tables summarize information and data about glass makers such as: Glass types: flat glass, container glass, tableware, production capacities in regions and countries, number of furnaces, furnace types, year of construction, glass types and sub-types, products, project information, special news and downloads.

Further databases supplying demoscopic data and import and export data complete the market survey. Based on these data, prepare individual country profiles with information about local production capacities, local market sizes and expected demand in the future.

Request your offer via plants.glassglobal.com.

Updated container glass study 2024

X

Updated float glass study 2024

X

Further glass studies and reports 2024

X