More than 700 exhibitors and retailers will be showing the very latest trends at the Middle East’s biggest international trade fair for cosmetic products, Beautyworld Middle East, from May 24 to 26, 2011. The Gerresheimer Group will be presenting its latest range of perfume and cosmetic packaging products to a trade public at the Dubai International Convention and Exhibition Centre (Stand 6D39). Manufactured in Europe and China, Gerresheimer’s packaging solutions are distinguished by their excellent quality and innovative design.
Gerresheimer masters the art of combining shape, color and finishing effects to create innovatively designed glass products. As a result of delivering a continuous stream of innovative packaging products, the Gerresheimer Group is now one of the perfume and cosmetic industry´s most important partners. It is especially gaining in significance for local pharma and cosmetics partners in the Asian market. This year, a focal customer issue in addition to beauty is sustainability.
L’Occitane has introduced a new skin care product containing organic angelica called Beauté Angelique which gives the user a beautifully radiant complexion. The cream is marketed in a transparent, matte, pale green glass jar. The packaging’s appearance reflects the cream’s refreshing and beneficial qualities, light texture and natural, pure fragrance. The glass bottle containing the fluid has the same fresh look.
Very Sexy Now™ is presented in a high, rectangular-shaped flacon featuring exotic colors and stunning seasonal patterns. Gerresheimer will also be showcasing exciting flacon designs that it created for celebrities such as Paris Hilton, Naomi Campbell, pop singers Christina Aguilera and Shakira, plus sophisticated fragrance packagings for Mexx and S.T.Dupont, to the Beautyworld public.
Garnier (L’Oréal Group) has been committed to using environmentally friendly packaging materials for more than ten years now. It is the first brand manufacturer in the skin care market segment to introduce glass jars for products containing 40 percent recycled glass which were developed in collaboration with Gerresheimer. The high quality of the glass is achieved by using cleanly segregated and high quality cullet. It’s a sustainable concept because the use of 40 percent recycled glass reduces production energy requirements by 9 percent. This lower melting furnace energy requirement reduces CO2 emissions during the production process by 29 tons.