Glass Industry News

Ready to shine: Meyer Burger shines in a new light with an innovative campaign

, Meyer Burger

 

  • Meyer Burger launches digital advertising campaign for its high-performance solar modules with the slogan "Ready to shine"
  • New image film stages the power of the sun as a symbol of promise for the future
  • Customer campaign now starts in ten countries across Europe


Now that Meyer Burger Technology Ltd has launched its high-performance solar module in the market, the company is launching a broad marketing campaign under the slogan "Ready to shine".

This will enable the company to reach its end customers and installers in a targeted manner, primarily via digital channels.

"Meyer Burger is ready to conquer the market. We want to position ourselves as the leading European solar brand. With our product, we are setting new standards in the solar industry – with the highest performance and quality, developed and manufactured in Europe under high sustainability requirements. We also want to set new standards with our marketing campaign and appeal emotionally to our customers," says Moritz Borgmann, Managing Director of Meyer Burger (Industries) GmbH and responsible for sales and marketing at Meyer Burger. "Our high-performance solar module not only satisfies the ever-growing need for a sustainable lifestyle, but is also an investment that pays off."

Together with the campaign, Meyer Burger is releasing its image film: breaking with conventions, it focuses on the power of the sun instead of showcasing the solar panel itself. Thus, Meyer Burger is "ready to shine” – with the new image film not only released on the Internet, but also on big screens.

The digital campaign is being rolled out in ten countries on relevant Internet platforms and social media. The aim is to position the brand not only in the DACH region but also in Meyer Burger's other core European markets such as the Netherlands, Belgium, Italy, France and Poland, as well as in the UK and Nordic Countries.

As a key element of its strategic transformation, Meyer Burger already commissioned the renowned agency Jung von Matt with the repositioning of its tradition-rich brand at the end of 2020. The goal: to establish Meyer Burger as a premium brand that excites B2C and B2B customers alike and sets new standards in the solar industry. After the successful relaunch of the brand in March this year, now the high-profile digital campaign follows.

"With 'Ready to shine' we have created a communication platform for international deployment that not only promises a special brand experience, but also appeals equally to installers and customers," says Jan Harbeck, creative managing director of Jung von Matt SPREE.

The interdisciplinary team of the Jung von Matt group of agencies, with its various expert branches, acts as a strategic partner for Meyer Burger. It not only realizes the strategic brand and product positioning as well as the new brand identity, but also includes creative content, the global communication architecture and media planning as well as the deployment of the digital marketing campaign.

, © Meyer Burger

Les informations publiées sur notre portail sont soumises au droit d´auteur et appartiennent à la société en question resp. à la source des nouvelles. Tous les droits sont réservés expressément. N´importe quel utilisateur qui accède à un tel matériel peut faire ainsi seulement pour sa propre utilisation personnelle, et l´usage d´un tel matériel est au risque unique de l´utilisateur. La redistribution ou toute autre exploitation commerciale d´un tel matériel de nouvelles est expressément interdite. Là où un tel matériel de nouvelles est fourni par un tiers, chaque utilisateur accepte d´observer et être lié par les limites spécifiques de l´utilisation s´appliquant à un tel matériel de nouvelles. Glass Global ne représente ou n´approuve pas l´exactitude ou la fiabilité d´aucune des informations citées dans les nouvelles ou pages externes auxquelles on se réfère ici.

Should the content or the design of these sites violate third parties rights or legal prescriptions, we kindly ask you to send us a respective message without invoice or cost. We guarantee that passages where the claim is considered as justified will be removed immediately, without any necessity to involve any lawyer into this issue. We will reject any claim caused by submission of a honorary note in this regard without any prior contact and confirmation of the issueby us and we reserve the right ssue counter claim ourselves because of violation of aforesaid conditions.



Info Grid

Glass studies

Updated worldwide glass study 2024

plants.glassglobal.com

Updated hollow glass study 2024

Request more information

Updated float glass study 2024

Request more information

Further glass market studies

Request more information

Portrait de la société



Updated worldwide glass market study 2024 available now for flat, container glass and tableware

We have updated our international studies on flat glass, container glass and tableware for 2024.

This unique software provides a global overview about glass producers and technical details. Easy to use and clear tables summarize information and data about glass makers such as: Glass types: flat glass, container glass, tableware, production capacities in regions and countries, number of furnaces, furnace types, year of construction, glass types and sub-types, products, project information, special news and downloads.

Further databases supplying demoscopic data and import and export data complete the market survey. Based on these data, prepare individual country profiles with information about local production capacities, local market sizes and expected demand in the future.

Request your offer via plants.glassglobal.com.

Updated container glass study 2024

X

Updated float glass study 2024

X

Further glass studies and reports 2024

X